Eye-Tracking Studies | Our Services

Eye tracking shows exactly where customers are looking when they view your website and how long they’re looking. This is a useful tool for understanding what customers are actually paying attention to on your site instead of what they tell you they see.

Eye tracking reveals two key elements, discovery and understanding. By analyzing a gaze plot of a user’s saccades and fixations we can effectively determine if a particular element was seen, and if so, if it was understood. Eye tracking is most useful when combined with other metrics to offer a more comprehensive study of user behavior.