It’s important to note that recruitment for on-site studies is typically more difficult and costly, especially if there are travel expenses associated with moving the lab to a user’s location.
Contact Us About In-Person Testing
In-person tests take place either in our lab or at a user’s location so participants and moderators can be in the same room during testing. This allows for greater insights into a subject’s reaction to a product because eye-tracking software can be used in this setting, and a moderator can observe facial expressions, body language, and other non-verbal clues. Testing on mobile devices is also easier to set up and run in person, and the lab environment is consistent across all participants, ensuring each subject is introduced to the same stimuli.