Tree Testing | Our Services

Tree testing helps you understand where users expect to find specific content on your site. Tree tests show how easily — or not — users can locate information when browsing, and exactly where they get lost when searching for specific content. This information can then be used to validate and improve your website navigation. It can also help isolate confusing labels and overlapping categories.

Here’s how it works: participants are presented with a hierarchical tree structure without any visual design cues, and then the paths they take to find content are carefully recorded. This user behavior is thoroughly analyzed to help you make smarter information architecture decisions and place content in the most logical and appropriate locations on your site. This unmoderated approach produces a low cost and high participant sample that is statistically validated across iterations. Tree testing is often used in combination with card sorting to improve site navigation.